How To Turn Networking Events Into Profits

How To Turn Networking Events Into Profits.

I’ve been helping people master networking techniques for years, and I teach my clients 
powerful techniques for making an impact, building rapport and creating profitable connections 
at networking opportunities . 

One of those techniques is this 3­step process to get new contacts interested instantly, and 
begging for more information. 

We’ve all been to networking events or breakfast meetings where you need to quickly describe 
what you do, and how you can help the person you’re speaking to. 

It can be intimidating to try and “sell” them on your services in such a short time! 
But some people have found a way to get their new contacts begging for more information in 
only 3 sentences. 

Would you like to learn how to do this? 

It’s easy to develop quick “presentation” that will get your prospects saying, “Tell me more!” 

One of the most important things to remember is that you’re not there to sell your services, but 
simply to get people asking for more information. 

That’s right. In order to sell ­ stop “selling”

We all have an instinctive wariness of people trying to sell to us. 
Think about it ­­ what do you do when a telemarketer calls you, or a salesperson tries to get 
your attention. What’s your first reaction?

To switch off. To shut down. To protect yourself from the sales pitch. 

It only takes a few seconds for people to decide whether or not they are interested. Advertising 
agencies and broadcasters have learned a simple, 3 step process for capturing people’s 
attention and getting them to seek out more information instantly. 

If you can get this right, then “selling” will be easy!

Here’s an example, let’s say you teach people how to give public presentations with confidence. 

You might say:

“Presenting to a crowd can be terrifying and can cause you to panic. But some people have 
figured out a way to deliver perfect presentations with confidence every single time without the 
stress.”

If you wanted to learn how to present confidently, wouldn’t this get you saying “How do they do 
it?”

This isn’t some secret word voodoo ­­ it’s a proven process that works. 
Here’s how:

Give them a fact that they can relate to. 
Then another fact that they can believe. 
Then a hook. 

Fact ­ Fact ­ Hook

Let’s look back at our example:

Presenting to a crowd can be terrifying.  ­­ fact
It can cause you to panic.  ­­ fact
But some people have figured out a way to deliver perfect presentations with confidence every 
single time. ­­ hook

Of course, there are a few techniques and strategies you can use to make this even more 
effective, but that’s the basics. 

For example, when crafting your “hook” ­ use a 3rd party reference. Instead of saying “I” ­ which 
triggers the sales alarm ­ give them value from an objective “some people” source. 

Try it! You’ll be surprised how well it works. 

If you’d like to learn how to master this powerful tool and turn networking events into profitable 
business­building tools, click here (my site)

Back

Tags


Comments


Submit your comment

Name:
Comment: