22 October 2023
When I started my speaking and coaching career, the leaders told me this:
"Your business will only grow as fast as you do!"
I didn't get it. I couldn't understand what they were trying to tell me.
I thought all I had to do was talk to a lot of people and get some clients. I couldn't see the big picture.
The big picture
Prospects first see us, and then we describe our offering.
But their first decision is about us, before they listen to our offer.
Did I need personal development when I started?
Yes. I still need it today 25+ years later.
When prospects sense that we are looking to improve and grow in our lives, they think, "Hey! This professional will be around for the long term, I will listen to them.
Our business proposal is not something we sell.
It's something our prospects choose to do.
How to do, those scary approaches
Some people intimidate us. Some people are nasty.
And most people are afraid of being sold to!
So, when we approach someone scary, what can we say that reduces their fear, eliminates their defensiveness, and makes sure we won’t get rejected?
Try this.
- “I have something that might be useful for you in the future.”
Who could resist that?
They feel safe from a high-pressure sales pitch, plus their curiosity wants to know more. This takes away the tension in our conversation.
And now we have someone listening with an open mind.
Financial Advisors - How to turn annual reviews into instant referrals and new clients.
At no cost – Here are details of 2 face to face workshops for Financials Advisors
The fastest way to build new clients without prospecting.
Two free face-to-face meetings, one in the West Midlands area and the second in the Manchester
First event
Wednesday 15th November 2023 – 2pm to 4pm – No charge sponsored event.
Hogarths Hotel, Four Ashes Road, Dorridge, Solihull, B93 8QE
Limited numbers, so confirmation required Email justyna@berniedesouza.com or call Bernie De Souza on 07795 600 700 to book your place.
Click here for short video.
Second event
Thursday 16th November 2023 2pm to 4pm – No charge sponsored event.
The Edwardian Manchester, Free Trade Hall, Peter Street, Manchester, M2 5GP
Limited numbers, so confirmation required. Email justyna@berniedesouza.com or call Bernie De Souza on 07795 600 700 to book your place.
Click here for short video.
Humour
I told my girlfriend she drew her eyebrows too high. She seemed surprised.
My friend says to me: "What rhymes with orange" I said, "No it doesn't."
How many opticians does it take to change a lightbulb?
Is it one or two? One... or two?
What's orange and sounds like a parrot?
A carrot.
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