18 February 2024
The purpose of business is to solve people's problems.
And nobody wants a solution … unless they have a problem. Oh.
Need a shortcut? Think of our conversations following this outline. Ready?
- Do you have a problem?
- Do you want to fix your problem?
- When do you want to fix your problem? How long do you want to keep it?
- If you want to fix your problem now, here is what I can do to help fix your problem.
This isn’t very complicated, but it is so effective.
This also explains why shy listeners do so well in professional networking. They listen for problems.
Need a shortcut?
If we make a great offer, prospects can make an immediate “yes” or “no” decision.
How awesome is that?
We will make offers for the rest of our careers. Let’s learn how to make offers that are so good, that our prospects will have to say, “Yes!”
"Just go out and get 100 no answers" is bad advice. Go for "Yes!"
How can we self-promote without bragging? these 4 words will help.
Watch this short video. Statement about your expertise…. followed by …. client benefit
This one-minute video explains how this works: http://www.berniedesouza.com/which-means-for-you/default.aspx
Here is an easy way Financial Advisors to get new clients for this year.
How? Annual reviews.
We have to do annual reviews anyway to be compliant, so let's turn them into a source for new referrals. Plus, we don't want clients to switch off their optional ongoing advise fees.
Last year I did several workshops on “How to turn Annual reviews into instant referrals and new clients.” You may have been busy then, but you don't want to be left behind without this skill.
Yes, less prospecting and more referrals mean a more successful business.
If you would like to know how to learn these skills online in only one hour, call me on 07795 600700 or email me at Bernie@berniedesouza.com.
Let's make 2024 a record year!
At no cost – Here are details of face-to-face workshop for Financials Advisors in Manchester.
Skills being delivered – Building solid rapport in seconds, Soft Closing, and getting referrals using 9 magic words.
The fastest way to build new clients without prospecting.
Event details
Thursday 29th February 2024 – 2pm to 4pm – No charge, sponsored event.
The Edwardian Manchester, Free Trade Hall, Peter Street, Manchester, M2 5GP
Limited numbers, so confirmation required.
Email justyna@berniedesouza.com or call Bernie De Souza on 07795 600 700 to book your place.
Humour
Until the next time, if you have friends who would like to get these newsletters, please send this link:
http://www.berniedesouza.com/coaching/professionals.aspx
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