Please find a range of blogs below:
19 November 2023
Ever feel unmotivated to start? If we do, that means we are human.
How do we kickstart ourselves? Use the “then, see what happens” hack.
Instead of committing forever, we will give ourselves a time limit. Then, this won’t be such an intimidating decision. Examples?
I will read three pages of a book every day for a week, and then see what happens.
I will go to the gym for 10 days, and then see what happens.
I will make a prospecting phone call every day for a week, and then see what happens.
I will take these vitamins for a month, and then...
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12 November 2023
Over the years People have asked me what is the secret in writing persuasive offering letters.
They have asked for a formula, these 11 points are as good as any, so this template has helped many people over the years.
There's one thing no business can do without ……
Sales and new clients.
Luckily, there's a quick way to get a lot more. But more importantly give people the chance to buy.
Write more persuasive offering letters and marketing copy.
If you do, you’ll increase your income and you’ll be busier,
as your...
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05 November 2023
Is 'Offering Added Value' just a Bunch of Words?
Businesses talk about giving added value. Some even achieve this massive profit catalyst, but what is added value in real terms and how do you deliver it?
Added Value: What is “Value added “? A totally unexpected additional benefit that transforms the feelings of the buyer. (Who will now want to do business with you again).
It just needs to be these three things:
1 - Genuine. As opposed to a gimmick or bribe.
2 - Individual. Something that is done in the moment rather than being done for...
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29 October 2023
In first client meetings we often hear the importance of using the client or prospect's name. Despite this, it seems that often this is overlooked. Here's a reminder as to the importance of this massively significant communication tool...
It's the number one attention getter, consciously or sub consciously.
It creates instant rapport.
It makes you feel more like a friend to the other person.
It's still the 'sweetest sound' to the human ear.
It personalises the conversation.
It makes us take the interaction more seriously.
It's...
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22 October 2023
When I started my speaking and coaching career, the leaders told me this:
"Your business will only grow as fast as you do!"
I didn't get it. I couldn't understand what they were trying to tell me.
I thought all I had to do was talk to a lot of people and get some clients. I couldn't see the big picture.
The big picture
Prospects first see us, and then we describe our offering.
But their first decision is about us, before they listen to our offer.
Did I need personal development when I started?
Yes. I still need it today 25+...
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15 October 2023
How can we break the procrastination habit? Here is one quick tip.
Make the first step so easy, it would be hard not to do. Just the tiniest bit of momentum in the right direction makes the next step easy.
For example, if we procrastinate reading a good book on how to build our business, simply make the first step reading only one sentence.
Now, that isn’t so hard, is it?
More baby steps? (5 words)
To beat procrastination, use these 5 magic words. Here is the formula.
I will {insert baby step}, and then see what happens.
“I will go to the...
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08 October 2023
Think about it. Almost everyone would love the benefits of our product or our service.
And everyone wants more money.
Yes, our prospects are pre-sold on our business.
The only thing we have to do is to not talk them out of it!
Ouch.
That means we don’t want to set off the “salesperson” alarm. If we do, the prospect won’t believe another word we say.
We can set off the “salesperson” alarm easily. Think of car “salesperson” When they say:
“What’s it going take to get you into a car...
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01 October 2023
"Don't be a loser! Just go out and talk to people! Mindset is everything! Learn to love rejection!"
The motivational guru couldn't stop preaching. In an even louder voice, he continued with his memorized metaphors:
No pain, no gain is like climbing a mountain - the higher you go, the harder the journey will be but the better the view at the top.
No pain, no gain is like forging a sword - you have to put in long hours and hard work to make it strong enough to withstand whatever life throws at it.
No pain, no gain is like running a marathon -...
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24 September 2023
New Advisor: "Nothing is working. I can't get anyone to talk to me. They instantly tell me they are not interested. This business doesn't work."
Successful Advisor: "It is time you learn the skill of professional ice breakers. This will get turn ordinary people into interested prospects."
New Advisor: "Ha! No way. I am arrogant. There is no way I will change what I say. It isn't my fault. Prospects are stupid. And why should I take advice from successful people like you? I know better. I know more."
We know how the story...
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17 September 2023
I recently read an article that the human attention span is now down to four seconds.
Is that true?
I don’t know, because I didn’t read the second sentence. I knew some cat videos were waiting for me if I scrolled further.
The point is that we must change our marketing model from introducing long, boring videos to prospects as the first step. These videos will educate our prospects later, but first, we have to get their attention, and their commitment.
Holding Our Prospects’ Attention
Here are some great words we can say at the end of our...
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